Yet there is little comparative research into the impact digital messaging is having on cities as brands. ![]() These rankings influence investment, where talent concentrates and our travel choices. ![]() Hundreds of global surveys benchmark the best cities against almost every aspect of urban life. In a context of rapid change and constantly evolving networks, cities are consolidating their leading positions over entirely new, sometimes digital-only conversations, creating powerful new opportunities for place branding that links digital visibility into a wider communication strategy. ![]() Following a study of Europe’s Most Talked About Cities, ING’s new ranking identifies how the USA’s Top 40 cities feature on social media and online news.
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